About the author

Nikhil Vaish

Nikhil Vaish is an independent columnist. A career in advertising agencies in Bombay, London and New York kept Nikhil Vaish busy until 2008, when he took the plunge and co-founded a brand strategy, design & technology consulting firm. Writing is his love on the side, and he maintains a blog Vaish Words where he can let loose his alter ego and write about life, advertising, politics and other useless things.

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